We’ve just wrapped up Fashion Revolution Week 2019.
You might have seen the ever-growing hashtag ‘#whomademyclothes’ rampant across social media platforms. And like a call and response at your favourite artist’s show, brands are responding with ‘#Imadeyourclothes’.
The international movement came to fruition after the 2013 Rana Plaza factory collapse in Bangladesh. An industry disrupting moment that highlighted the consequences of being an unconcerned and detached consumer. A tragedy that highlighted how we as consumers, alongside producers and brands have a responsibility to take better care of the people and the environment impacted by our frivolous purchasing decisions.
Annually, the two organisations that represent this whirlwind movement (Fashion Revolution CIC and the Fashion Revolution Foundation) run the harmonised hashtag campaign across social media; with the intention to change the way our clothes are sourced, produced and consumed.
They push for collaboration between all those who contribute to putting clothes in your wardrobe, including you. And beyond that, they push for brands to operate with complete transparency with their supply chain. Like true industry disruptors they only lead by example, as their website displays in plain sight how they are funded, alongside all Financial Statements leading back to 2015.
A complete change in behaviours from farmer to consumer is what we need to ensure that we’re not sacrificing lives for new jeans. Fashion Revolution and the week long, global campaign that they run is pivotal to not only helping us make better decisions, and smoothly transition into a more mindful approach to our beloved industry, but also serve as a digital community and network for us all to plug into.
But what does this all mean?
In short, it means that consumers are ready for ethical practices across the industry, and organisations like Fashion Revolution are providing the resources, knowledge and pathway for brands to be able to.
– Kyah Parrott